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University Communications

Marketing + Brand

Home Marketing + Brand

We create multi-channel integrated marketing campaigns for JHU’s strategic institutional priorities as identified by university’s senior leadership and we partner with embedded JHU divisional marketing and communications teams to set a strategy and deploy those campaigns.

We’re happy to review and advise on your promotional plans. Sharing those plans with us allows to see your marketing goals and find alignment, where applicable, with our institutional campaigns and efforts. We can also share the various resources/templates available to you to deploy your promotions, and when possible, amplify your efforts on various communications channels. We aren’t situated, however, to take on promotional marketing and communications requests, on an as-requested basis. 

Our Areas of Expertise

Descriptions of different channels used for marketing campaigns

Reflection of Gilman tower in MSEL Q-Level door
Brand Management

The Johns Hopkins University Visual Brand Guidelines were developed with one goal in mind: to create a shared visual brand identity that reflects the excellence of this great university.

JHNeedsU
Creative Strategy

The creative strategy team creates resources to ensure brand alignment across the university and builds custom solutions to amplify strategic enterprisewide marketing and communications initiatives.

JHU.edu shown on a laptop screen
Digital Strategy

The digital strategy team executes strategies that support universitywide communications initiatives. We prioritize the needs of our target audiences while guaranteeing that all website visitors, regardless of ability, have a positive user experience.

Photo and video team filming Jay
Multimedia

Professional quality video and photography bring the Johns Hopkins University story to life for our key stakeholders and audiences.

Jay performing
Social Media

We inform, invite, and engage our audiences, from Hopkins affiliates, to prospective students, to knowledge-seekers worldwide. We also provide guidance and consultancy services to partners across Johns Hopkins University & Medicine to grow their social media strategies.