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Digital Strategy

The digital strategy team executes strategies that support universitywide initiatives and provides expert guidance and comprehensive resources to website owners.

We prioritize the needs of our target audiences while guaranteeing that all users, regardless of ability, have a positive experience engaging with content and finding information quickly and easily.

How we can help 

For groups embarking on a website project, the digital strategy team provides expert leadership and direction:  

  • Information about approved website resources including brand assets and content management systems. 
  • Methods for developing effective content strategies that fit within the overarching JHU.edu information architecture and connect with target audiences. 
  • Best practices for developing smart, creative, and effective UX and UI strategies. 
  • Assistance with understanding metrics and setting up Google Analytics accounts. 
  • Understanding the importance of digital accessibility and steps towards compliance. 

Meet the team

Lauren Custer
Director, Digital Strategy
lcuster@jhu.edu

Eric Conrad
Sr. Web Designer
eric.conrad@jhu.edu

Augustina Howe
Web Content Specialist
ahowe7@jhu.edu

Jen Wachter
Sr. Web Developer
jwachter@jhu.edu