Digital Strategy

The digital strategy team executes strategies that support universitywide initiatives and provides expert guidance and comprehensive resources to website owners.

We prioritize the needs of our target audiences while guaranteeing that all users, regardless of ability, have a positive experience engaging with content and finding information quickly and easily.

Our Work

Examples of digital strategy work

JHU.edu

The university’s main website aims to build a clear understanding of the Johns Hopkins University experience to attract our target audiences, primarily focusing on prospective students, by curating content and providing pathways to key resources. 

Core publications

The digital strategy team built The Hub, the university’s news center, and continues to work with writers and editors in University Communications to enhance the design and framework to support dynamic storytelling. 

Strategic initiatives

The digital strategy team creates online destinations for major university initiatives, such as the Ten for One Strategic Framework. We also consult with colleagues to ensure alignment with digital strategy best practices, such as supporting the content strategy development and implementation of a positive user experience for the Hopkins Bloomberg Center website. 

Dynamic content delivery

The Hub API enables users to interact with data from the Hub database, a central repository of news articles, announcements, photo galleries, faculty experts, and events from Johns Hopkins University.

How we can help 

For groups embarking on a website project, the digital strategy team provides expert leadership and direction:  

• Information about approved website resources including brand assets and content management systems. 
• Methods for developing effective content strategies that fit within the overarching JHU.edu information architecture and connect with target audiences. 
• Best practices for developing smart, creative, and effective UX and UI strategies. 
• Assistance with understanding metrics and setting up Google Analytics accounts. 
• Understanding the importance of digital accessibility and steps towards compliance. 

Meet the team

Lauren Custer
Director, Digital Strategy
lcuster@jhu.edu

Eric Conrad
Sr. Web Designer
eric.conrad@jhu.edu

Augustina Howe
Web Content Specialist
ahowe7@jhu.edu

Jen Wachter
Sr. Web Developer
jwachter@jhu.edu